For the Chicago Bulls Gear Store’s 2025–26 City Edition launch, I developed a variety of digital marketing assets built around the collection’s unique visual identity. This included campaign graphics that promoted jerseys, lifestyle apparel, and other products while capturing the distinct energy of the City Edition collection. I also created a series of promotional emails, which involved concepting hero visuals, selecting product photography, and crafting engaging copy layouts to balance fresh branding with clear conversion goals.

In addition, I designed website banners, product graphics, and other ecommerce elements that maintained visual consistency across the site and supported a seamless, high-performing shopping experience. Together, these assets strengthened the overall campaign and elevated the online presence of the City Edition collection.