For the Chicago Bulls Gear Store’s 2025–26 City Edition launch, I developed a variety of digital marketing assets built around the collection’s unique visual identity to promote jerseys, lifestyle apparel, and other products. I also created a series of promotional emails, which involved concepting hero visuals, selecting product photography, and crafting engaging copy layouts to balance fresh branding with clear conversion goals. In addition, I designed website banners, product graphics, and other ecommerce elements that maintained visual consistency across the site and supported a seamless, high-performing shopping experience. Together, these assets strengthened the overall campaign and elevated the online presence of the City Edition collection.