The Annual Student Art Show at Ball State University’s School of Art showcases the talent and creativity of its student body. For the 88th show, our team developed a cohesive visual identity centered around a Rube Goldberg machine, crafted from the art tools and materials students use every day.

This concept is a metaphor for the diverse yet interconnected disciplines within the School of Art. Each component of the machine symbolizes a different area of study, working together in a playful chain reaction.

We brought this theme to life through a wide range of promotional materials, including static posters, a motion poster, social media graphics, a catalog, and other collateral. The result was a vibrant, unified campaign that celebrated the collaborative spirit of the School of Art and invited the campus community to engage with the event.