Wisp
Paid Social
This collection highlights four paid social media campaigns developed for Wisp, a telehealth company specializing in women’s sexual health. Each campaign served a distinct purpose, ranging from launching new products to driving subscription awareness, yet all were built around clear messaging, platform-optimized visuals, and cohesive brand alignment.
Hydrocolloid Patches Launch: A simple, product-forward creative approach designed to build awareness for Wisp’s new hydrocolloid patches.
New Year’s Resolutions: A playful, fresh campaign introducing Wisp’s various product categories in a fun, seasonally relevant way.
Subscription Pricing: Messaging focused on communicating subscription-based savings and encouraging recurring purchases.
Treat, Relieve, Prevent Bundles: A value-driven concept highlighting how customers “hit the jackpot” by getting all three products together.