For the Denver Nuggets’ City Edition Homage collection, I created a variety of campaign assets built specifically around the team’s limited-edition visual identity. Instead of relying on their standard season branding, deliverables aligned with the unique colors, typography, and storytelling of the City Edition system. This included social media graphics, in-arena videoboard visuals, and cohesive ecommerce assets for the Nuggets’ official gear store. The final campaign delivered a unified, City Edition–driven experience that highlighted the collection’s personality across every platform.